YU TING YU

Gold Prize

ReWear – Circular Secondhand Wardrobe App

1. Concept Overview
ReWear is a calm, minimalist, and emotionally supportive circular-fashion app designed to help people reorganize overflowing wardrobes with clarity and confidence. By simply taking a photo of a garment, the system automatically produces a clean, white-background product image and identifies brand, color, material, and condition—removing the biggest barriers of organizing or selling secondhand clothing.
To ease the emotional struggle of letting go, ReWear introduces a four-quadrant decluttering board—Keep, Give, Donate, Sell—allowing users to organize items through intuitive drag-and-drop interactions. The app connects users with donation organizations, recycling stations, and secondhand marketplaces to provide clear and responsible next steps.
Finally, an environmental impact summary—CO₂ reduction, garment renewal count, and circularity indicators—motivates long-term sustainable behavior.
ReWear demonstrates how UX design, emotional design, and playful interaction can turn circular fashion into a simple, meaningful, and accessible daily practice for young urban users balancing sustainability with busy lives.
2. Design Problem & Insight
Users often postpone decluttering despite wanting a cleaner space. Research reveals four major barriers:
Emotional attachment — clothing represents memories, identity, and experiences.
Decision fatigue — “keep or toss” oversimplifies nuanced emotional value.
High friction when selling or donating — background removal, descriptions, and logistics feel overwhelming.
Lack of clear, trustworthy channels — users are unsure how to recycle or donate responsibly.
ReWear reduces these pain points through emotional scoring, guided steps, and AI automation—supported by a soft, MUJI-inspired visual language that keeps the experience warm and pressure-free.
3. Target Users
Ages 18–35, living fast-paced urban lifestyles
Users who want to declutter but feel overwhelmed
Sustainability-minded individuals seeking practical action
First-time secondhand sellers or donation beginners
4. Core Features
1. Emotional Scoring System (1–5)
Users reflect on each garment through five lenses—
Emotion · Memory · Value · Material · Look—
shifting decisions from guilt-driven to mindful and human-centered.
2. AI Photo Capture & Auto-Cleaned Product Images
After taking a photo, the system automatically:
Removes background
Enhances lighting
Detects category, color, material, and condition
Generates a clean image suitable for resale or donation
3. Four-Quadrant Drag-and-Drop Sorting
A playful decluttering interface that transforms hesitation into clarity:
Keep / Give / Donate / Sell
4. Marketplace Integration
One-tap access to:
Shopee / Carousell / PopChill
5. First-Time Seller Shipping Guide
A beginner-friendly mini-guide covering:
Packing
Choosing logistics
Shipping steps
Updating order status
6. Environmental Impact Summary
Visual session summary including:
Garments processed
Estimated CO₂ reduction
Circularity progress ring
Breakdown of sorting results
5. Visual & Interaction Design
Design Language
Minimalist Japanese tone (MUJI × Nendo)
Soft pastels: pale green, lilac, warm white
16px rounded corners with soft shadows
Calm, spacious layout with daylight-inspired gradients
Bilingual typography: Inter + Noto Sans TC
Gentle micro-interactions that reduce pressure
Character Assistant
A friendly companion providing guidance:
Onboarding dialogue
Emotional scoring suggestions
Sorting encouragement
Environmental celebration messages
6. Full App Flow (Judge-Friendly Summary)
Page 1 — Splash Screen
ReWear logo · “Circular Fashion, Made Simple.”
Page 2 — Home Page
Clear CTA: Get Started
Page 3 — Onboarding Dialogue
Warm, character-led introduction
Page 4 — Emotional Scoring
1–5 pastel rating chips
Page 5 — Photo Capture & AI Recognition
Instant clean product images + detected metadata
Page 6 — Drag-and-Drop Decluttering Board
Keep · Give · Donate · Sell
Page 7 — Marketplace Integration
Shopee / Carousell / PopChill
Page 8 — Shipping Guide
Step-by-step beginner support
Page 9 — Environmental Summary
Circularity progress ring + CO₂ saved
7. Design Impact
Emotional Impact
Reduces guilt and hesitation through supportive, low-pressure UX.
Functional Impact
AI automation and intuitive interactions streamline the secondhand process.
Sustainability Impact
Encourages reuse, reduces textile waste, and promotes circular lifestyle habits.
8. Why ReWear Stands Out for the Golden Arc Design Award
Integrates AI, emotional design, and circular sustainability
Clear end-to-end flow: emotional awareness → action → impact
A refined MUJI-inspired design language suitable for global audiences
Strong alignment with G01. UX/UI & App Design evaluation criteria